Privacy Policy | Birthday.com

1. Information We Collect

Information You Provide Directly

When you interact with Birthday.com — such as signing up for birthday reminders, subscribing to our newsletter, submitting a contact form, or entering a quiz — we may collect:

Email address — collected when you sign up for birthday reminders, our newsletter, or download a lead magnet resource.
First names and birthday dates — collected when you set up birthday reminders for yourself or others.
Contact information — name, email, and message content when you contact us via our contact form.
Quiz responses — your answers to our Gift Finder Quiz (recipient type, budget, interests) to generate personalized recommendations.

Information Collected Automatically

When you visit Birthday.com, we and our service providers automatically collect certain information:

Log data — IP address, browser type, operating system, referring URLs, pages visited, and time/date stamps.
Device information — device type, screen resolution, and language settings.
Usage data — which pages you view, links you click, and how long you spend on each page.
Cookies and tracking technologies — see the Cookies section below for details.

2. How We Use Information

We use the information we collect to:

Deliver birthday reminders — sending you reminder emails for birthdays you've registered, including personalized gift suggestions relevant to the date and relationship.
Send our newsletter — delivering "The Birthday Edit" weekly newsletter to subscribers who have opted in.
Personalize recommendations — using your quiz responses to surface relevant gift guides and product picks.
Respond to inquiries — replying to contact form submissions and editorial questions.
Improve our content — analyzing aggregate usage patterns to understand which content is most helpful and identify gaps.
Measure advertising performance — measuring the effectiveness of our display advertising through our ad network (Mediavine).
Comply with legal obligations — retaining records as required by applicable law.

We do not sell your personal information. We do not use your information for automated decision-making that produces legal or similarly significant effects.

3. Cookies & Tracking

Birthday.com uses cookies and similar tracking technologies. Here is what we use and why:

Category	Purpose	Can you opt out?
Essential	Session management, form security (CSRF tokens), preference storage. Required for the site to function.	No — these are required
Analytics	Google Analytics 4 — aggregate traffic reporting, pageview counts, content performance. No individual user tracking across other sites.	Yes — via browser settings or GA opt-out extension
Advertising	Mediavine display advertising — ad serving, frequency capping, and interest-based advertising. Mediavine is a member of the NAI and adheres to IAB standards.	Yes — via Mediavine opt-out page or NAI opt-out tool
Affiliate	Amazon Associates and other affiliate networks set cookies when you click "Shop" links. These cookies attribute purchases to Birthday.com for commission purposes.	Yes — by not clicking affiliate links

You can control cookies through your browser settings. Note that disabling cookies may affect site functionality such as form submissions and preference storage.

4. Affiliate Link Disclosure

Birthday.com participates in affiliate advertising programs, including Amazon Associates, ShareASale, CJ Affiliate, and others. When you click a "Shop" or "Buy" link on our site and make a purchase, we may receive a commission at no additional cost to you.

Affiliate links on Birthday.com are formatted as /go/[product-slug] and carry rel="nofollow sponsored noopener" attributes. When you click these links, you are redirected to the retailer's website where the purchase takes place under their terms and conditions.

Our editorial recommendations are not influenced by affiliate commission rates. Products are selected and ranked by our editorial team based on quality, value, and recipient fit. See our Editorial Policy for the full separation-of-editorial-and-commerce policy.

5. Third-Party Services

We use the following third-party services, each of which has its own privacy policy governing how it handles data:

Beehiiv — our email newsletter and birthday reminder platform. When you subscribe to our emails, your email address and preferences are stored by Beehiiv. Beehiiv Privacy Policy →
Google Analytics 4 — website traffic analytics. Data is anonymized and aggregated. Google Privacy Policy →
Mediavine — display advertising network. Subject to their own data processing terms. Mediavine Privacy Policy →
Cloudflare Pages — web hosting and content delivery. Cloudflare processes technical request data as part of its infrastructure services.

We do not control how third-party services handle data once it is passed to them. We encourage you to review their privacy policies directly.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you.
Correction — request correction of inaccurate or incomplete data.
Deletion — request deletion of your personal information, subject to legal retention requirements.
Portability — request your data in a machine-readable format.
Opt-out of marketing — unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.

To exercise any of these rights, contact us via our Contact page. We will respond to verified requests within 30 days.

7. CCPA Compliance (California Residents)

California residents have specific rights under the California Consumer Privacy Act (CCPA). We do not sell your personal information to third parties. Under the CCPA, California residents have the right to:

Know what personal information is being collected about them
Know whether their personal information is sold or disclosed and to whom
Opt out of the sale of their personal information
Access their personal information
Request deletion of their personal information
Not be discriminated against for exercising their CCPA rights

To make a CCPA request, contact us via our Contact page and select "Other." Include "CCPA Request" in your message. We will respond within 45 days.

The categories of personal information we collect include: identifiers (email address, name), commercial information (gift purchases made via affiliate links), and internet activity (pages visited, links clicked). We collect this information for the business purposes described in Section 2 above.

8. Children's Privacy (COPPA)

Birthday.com does not knowingly collect personal information from children under 13 years of age. Our services are directed to adults and are not designed for or marketed to children.

If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately via our Contact page. We will promptly delete such information from our records.

Parents and guardians who wish to review, correct, or delete personal information they may have submitted on behalf of a child should contact us using the same process.

9. Contact & Policy Updates

If you have questions about this Privacy Policy, our data practices, or want to exercise your privacy rights, please contact us via our Contact page.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated to email subscribers via a notice in the next newsletter send. Your continued use of Birthday.com after any changes constitutes acceptance of the updated policy.